How to Make Unforgettable Airbnb Experiences
How Do I Host Wonderful Airbnb Experiences for Guests?
What Are Airbnb Experiences?
Airbnb experiences are immersive activities that go beyond local tours. Unlike normal tours, what sets them apart is the immersive experience. As implied in their slogan, “live like a local”, these activities are offered by locals to help you immerse yourself in their culture and get a feel of what it’s like to be part of their community.
While Airbnb originally started out as a short-rental marketplace, it has expanded its offerings to travel activities, offering Airbnb experiences in order to level up the guest experience.
The best part? Airbnb experiences are independent of Airbnb rental properties. This means experience providers don’t need to host properties on Airbnb, and neither do guests need to rent an Airbnb home in order to participate in Airbnb experiences.
Should You Host Airbnb Experiences?
As an Airbnb host with existing property/properties for rent, you must be wondering whether to expand your business and offer Airbnb experiences as well.
The answer isn’t clear cut. In fact, it depends on a number of things, such as your enjoyment, comfort level, and plain old hospitality.
While it’s easy to be hospitable and welcoming of guests to your property, it’s another thing entirely to host them for experiences. Imagine giving people a pub crawl or walking them through a bustling neighborhood while telling them about the best spots for grub – it takes more social skills, energy, and creativity to provide good experiences than just to make guests feel comfortable.
If you’re looking into hosting Airbnb experiences to make money, it may or may not be the best option given the considerations mentioned below. We think what’s more important is your interest. If you like meeting people and making meaningful connections, then it’s something worth giving a shot.
How To Host Amazing Airbnb Experiences?
Wanting to meet people and give them an amazing experience is a great start, but what comes next is making sure people know what you have to offer, so they’ll book experiences with you. Below are some suggestions you can implement to ensure you provide amazing Airbnb experiences.
1. Find What Sets You Apart.
There’s almost no limit to the kinds of immersive experiences you can advertise on the Airbnb platform. But this means there are thousands of other experiences hosted by others that compete with you.
The key here is to set yourself apart by finding your niche, targeting them, and then giving them the type of experience they can’t forget.
2. Choose Quality Over Quantity.
You want to provide high quality experiences. This is done by ensuring you abide by Airbnb’s standards and requirements and making your activity as interactive as possible. The objective of providing interaction is to give a unique experience and to enhance the immersive experience, making it clear that you’re providing insider access that is limited to that moment.
3. Adapt to Changes.
Many things can happen when you’re hosting Airbnb experiences. The weather can be unfavorable for your outdoor activity, you might run out of certain materials, or someone can get injured while engaging in an activity. These things happen, and it’s crucial that you have plans in place to help you adapt to such circumstances. Although disruptions happen, it’s up to you to make the Airbnb experience worthwhile despite these. Modify the activity to adapt to the circumstances while still retaining its authenticity, interactivity, and fun!
4. Maintain a Good Reputation.
Like with Airbnb properties, reviews matter a lot in Airbnb experiences. It’s a way for guests to communicate with others how well they like your service, and whether they recommend it or not. Using this measure, Airbnb rates the quality of your Airbnb experience, impacting how much they will be showing your listing to guests on their platform.
5. Optimize Your Listing.
Similar to how a host would optimize their property listing on Airbnb, you should consider the title, description, images, and pricing of your Airbnb experience. These factors impact the reach your listing has, which directly correlates with how many bookings you get and how much revenue you make.
6. Set Great Pricing.
When setting a price for your Experience, it’s important to price your experience competitively to attract guests and ensure profitability. The right price balances the unique value of your experience with market demand. Consider factors like the duration, materials needed, group size, and the rarity or exclusivity of the activity. You can also benchmark against similar experiences in your area to find the sweet spot between affordability and value. Offering dynamic pricing (e.g., discounts for off-peak times or higher rates during high demand) can help maximize both bookings and revenue.
7. Understand Your Audience.
Knowing your target audience is key to providing a tailored and memorable Airbnb experience. Are your guests families, solo travelers, or adventure-seekers? Understanding their preferences allows you to cater your activities and create a more personalized experience. Offer different types of experiences that align with the interests of your audience, and adjust your marketing strategies to appeal to those specific groups. By targeting your ideal guest, you increase the chances of repeat bookings and positive reviews.
8. Ensure Guest Safety.
Safety is paramount when hosting an Airbnb experience, especially if it involves outdoor activities, physical exertion, or unique experiences that guests may not be familiar with. Provide clear instructions, offer necessary equipment, and make sure guests are aware of any risks. It's also a good idea to ensure your experience complies with local safety regulations and provides insurance coverage for unforeseen incidents. Prioritizing safety not only helps protect your guests but also enhances trust and the likelihood of positive reviews.
Hosting Airbnb experiences is a great way to enhance guest experiences and elevate Airbnb hosting to a whole new level. But it can be challenging to manage both Airbnb experiences and a rental property. That’s why HostKudo helps make Airbnb property management stress-free by managing all your short-term rental property so you can do what you do best, give your guests the best Experiences, while we ensure your rental performs well and brings in good revenue.
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